Leading Therabody's expansion into the Turkish market, I led the effort to localize the brand's social media presence. The goal was to build a culturally attuned visual identity that resonated with local audiences while maintaining strict alignment with Therabody's global image.
Leading Therabody's expansion into the Turkish market, I led the effort to localize the brand's social media presence. The goal was to build a culturally attuned visual identity that resonated with local audiences while maintaining strict alignment with Therabody's global image.
Project Snapshot
Design Concept: The Ripple Effect
The edit has an energetic rhythm and cinematic color with great contrast. I kept the kitchen ambiance natural and realistic textures to give an immersive feel.
Inspiration and use of wave design
Gradients and wave design appearance on a per-product basis
Execution & Typography
In order to create a work consistent with the brand’s global corporate identity, I set Therabody’s global corporate identity as a guide for myself and used the color palette and corporate font in the localization. For localized flair, I leaned on subtle gradient highlights in headlines to emphasize flow and dynamism. This system has been scaled efficiently from digital to print for a unified brand experience.
A 6-post series describing the brand designed for the Instagram page.
Product bases visual design samples
Magazine advertisement
Outdoor Advertising Work